Located on the Restigouche River, Campbelltown is a town of fine art and diverse culture. The Restigouche Gallery features fine art, history, science, and technology themes from local, regional and international sources. Campbelltown is also right in the heart of salmon country, and holds an annual Salmon Festival. The city erected an 8.5 metre stainless steel sculpture on its waterfront and nicknamed it "Sam." The waterfront is home to many attractions, including a light house youth hostel, a colorful mini train, tourist information centre, and the Campbellton Memorial Civic Centre, which is Atlantic Canada's complete recreational and convention centre. It contains two olympic-size ice surfaces, a semi-Olympic size indoor swimming pool, weight room, pro shop, and convention facilities for up to 400.
Nearby Sugarloaf is a big attraction and its 3000-acre park offers many activities including skiing, snowmobiling, camping, hiking, and more year round.