Reidsville is located in Rockingham County north of Greensboro, between Burlington and Eden along Highway 87 near Wentworth, Yanceyville, the Chiqua-Penn Plantation, and the Dan & Haw Rivers.
Reidsville was once known as 'The Lucky City' because it was home to the American Tobacco Company, maker of Lucky Strike cigarettes. In 1994, the company was sold and city officials had to diversified the local economy so that the city lives up to its motto, 'Focused on a better tomorrow.'