Donna is located northwest of Brownsville on the outskirts of McAllen, on US BR83S, near the United States/Mexico border.
The citizens of Donna first started using its motto (above) to promote the city in the 1940s. By 1945 the town had a population of 4,712 and seventy-eight businesses and was a citrus and vegetable growing center.
After the 1970s the economy in Donna continued to be based on fruits, vegetables, and the tourist trade. In 1990 Donna had an estimated population of 13,331 and eighty-nine businesses.
Donna is part of the McAllen-Edinburg-Mission, Texas metro area.