In Borden County, Gail is located southeast of Lubbock between Lamesa and Snyder along US 180 near Lake Thomas.
In 1980 its population was only 189 in a total reported county population of 859. Gail during the 1980s had a county museum, a grade school, a high school, and a cafe. In the early 1990s Gail was still the county seat and reported a population of 202, served by eight businesses.